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Blue |
Blue is the color of the sea and sky. It is often associated with depth and stability. It symbolizes loyalty, trust, confidence, truth, wisdom, intelligence, faith, and heavens. |
You may use blue to promote services and products related to air, sky, and cleanliness. Also, you may use blue in your branding. This will help people associate the brand with a quality, reliable,, and safe product. |
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Pink |
Pink represents friendship, affection, harmony, inner peace, and approachability. It is the power and passion of red color softened with the openness, purity, and completeness of white. |
You may use a pink color in beauty and in a derogatory fashion. Pink color communicates playfulness, while light pink is used to communicate tenderness. Many products targeted toward a feminine audience use pink. |
