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Brown |
Brown is the color of the earth. It is a warm color that stimulates the appetite. It's associated with dependability, security, resilience. It creates a feeling of sadness, isolation, loneliness. |
You may use it as a background that conveys warmth and wholesomeness. Brown is not used that often in logos. When it is, it tends to represent utility. It is often used by coffee and chocolate companies in their packaging. |
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Gray |
The color gray is a timeless and practical color. It is often associated with loss or depression. It is the color of conformity. It is cool, neutral, detached, and balanced color. |
You may use gray color for headers, font colors, graphics, even products to appeal to a mass audience. You may use it if you have a serious brand and you want to communicate the stability and authority of a corporate institution. |
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Pink |
Pink represents friendship, affection, harmony, inner peace, and approachability. It is the power and passion of red color softened with the openness, purity, and completeness of white. |
You may use a pink color in beauty and in a derogatory fashion. Pink color communicates playfulness, while light pink is used to communicate tenderness. Many products targeted toward a feminine audience use pink. |
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Red |
Red, the color of fire and blood. It is an intense color. It is associated with meanings of passion, desire, sexuality, lust, danger, action, drama, joy, stress, radiance. |
Red is excellent in promoting energy drinks, games, cars, items related to sports and high physical activity. You may use this as an accent color to stimulate people to make quick decisions. It is often used to evoke erotic feelings. |
