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Brown |
Brown is the color of the earth. It is a warm color that stimulates the appetite. It's associated with dependability, security, resilience. It creates a feeling of sadness, isolation, loneliness. |
You may use it as a background that conveys warmth and wholesomeness. Brown is not used that often in logos. When it is, it tends to represent utility. It is often used by coffee and chocolate companies in their packaging. |
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Gray |
The color gray is a timeless and practical color. It is often associated with loss or depression. It is the color of conformity. It is cool, neutral, detached, and balanced color. |
You may use gray color for headers, font colors, graphics, even products to appeal to a mass audience. You may use it if you have a serious brand and you want to communicate the stability and authority of a corporate institution. |
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Green |
Green is the color of nature and health. It represents growth, nature, fertility, and safety. It is also linked with finances, banking, money, ambition, jealousy, and wall street. |
The green color is often used to state safety in the advertising of drugs and medical products. It is the color related with to nature and energy. It is also an excellent choice if you plan to promote an organic product. |
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Orange |
Orange is a combination of red and yellow. It's the color of freedom, adventure. It represents the rising sun, the dawn of a new day, or a fresh chapter of life when something new can happen. |
You may use orange color to illustrate something tropical, funny. It is appealing to young people. Orange color draws attention, like traffic signs and advertising. It is very effective for promoting food products, toys. |
